Get In The Zone With Zillow

Many agents are recognizing how much significance the Internet has in buying and selling real estate. Brokers and large franchises nationwide have also caught on to this ever emerging trend and have begun feeding their listings to major home portals like Zillow, Trulia, FrontDoor, and Homescape among others.

What gets me is the number of agents who haven’t taken the steps necessary to customize their listings on these sites, or have taken advantage of the inexpensive branding ads they can launch on them. Zillow is a prime example, wherein agents are capable of going into their listings after they been fed by their broker and update with more information, narrative and photos – PLUS the agents get the chance to take ownership of their listing and let the world know they’re the list agent.

There’s something really wrong with this picture. More and more companies are adapting to the new way, and are spending record numbers on advertising and marketing their inventory online, however, their agents are neglecting that same awesome opportunity right in front of them. With Zillow and Trulia, you can run branded ads featuring you as a market expert, but as I’m scouring the search results in my area, I don’t see a single agent.

Check out the video below explaining how you can maximize on Zillow’s agent branding feature (e-z ads) and get noticed in the same place where over 85% of today’s buyers are finding their next home. For a penny an impression and the capability to geo-target your audience, there’s no reason agents shouldn’t be taking of advantage of this great branding opportunity. Get out there and get those leads you want!!!

Attract Internet Buyers with Single-Property Sites

Prudential Connecticut Realty recently announced the launch of their exclusive new web feature, Home Suite. This cutting-edge technology will allow Prudential Connecticut agents to maximize online exposure for their listings, as well as to create a distinct web presence.

Single-property sites are powerful, cost-effective tools to promote property listings both online and offline. Prudential Connecticut Realty’s new Home Suite allows for agents to establish custom websites dedicated to the particular listing being marketed. Web browsers can easily navigate several pages of useful information targeted towards the specific property, including features like video, aerial photography, community profiles, custom descriptions, and links to additional information.

As an example, Candace Blackwood of Prudential Connecticut Realty’s New Canaan office used Home Suite technology to create a single-property site for her listing at 430 Frogtown Road in New Canaan, currently listed for sale at $4.850 million dollars. To view the Home Suite and to learn more about the property, visit the website at www.430FrogtownRoad.com.

RISMedia released a recent survey showing that 88% of home buyers were using the Internet to find a home, and while buyers are able to go any number of broker’s sites for MLS data, they can just as easily go to an agent’s Home Suite (single-property site) and view everything about the listing in one convenient location.

Accordingly, for about the same cost as two lattes, agents can now purchase a personalized domain name allowing them to center all their marketing around one easy to remember URL.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale. Prudential Connecticut Realty’s new Home Suite is certain to make buying a new home throughout Connecticut and Rhode Island an easier and more rewarding experience.

For more information about Prudential Connecticut Realty, visit their website at www.PrudentialCT.com.